Godengo - where is it going?

I wonder about Godengo's business model and if they run the risk of going the way of other online services consulting firms. For my strategy class we are reading the case of Razorfish, a consulting firm that saw its revenues skyrocket in the late 90's, early 2000's and then saw a dramatic drop in demand for its services as its clients began to build internal capability for the services it provided. 

As the magazine industry moves towards a much stronger online presence and much smaller print circulation, I would not be surprised if magazines begin to develop the capabilities in-house to publish and manage their online content. The recent trend in new journalism ventures has been to skip right over the print phase and go directly online (politico.com, slate.com, etc.). Since print is such a losing proposition, it is hard to believe that any firm would outsource the capability to manage a huge part of its revenue base to a consulting firm when they could manage it internally.

Time will tell...